Behind the Bottle: Tequila Tales by Celia Maestri
Behind every great tequila lies an unforgettable story.
Behind the Bottle: Tequila Tales by Celia Maestri uncorks intimate conversations with the makers, visionaries, and storytellers shaping the world of agave. In each one-on-one episode, Celia Maestri—founder and CEO of Casa Maestri—sits down with passionate guests to explore their personal journeys, challenges, and triumphs in the tequila industry.
This is more than a podcast—it’s a tribute to heritage, craftsmanship, and the magic behind every bottle. Join us as we celebrate the voices behind the spirit and raise a glass to the stories worth sharing.
Episodes
19 episodes
How a Trip to Mexico Sparked His Journey into Tequila (with Martin Luca)
In this episode of Behind the Bottle, Martin Luca, founder of Casa Capistrano Tequila, shares how a visit to Mexico transformed his career and ignited a passion for tequila.Inspired by his father’s expertise in wine, Martin developed an...
Her Mission Is to Share the Magic of Mexican Spirits with the World (with Selene Estrada)
In this episode, Celia Maestri talks with Selene Estrada, Director of Hispanic Portfolio at Mexcor, about her journey in the spirits industry and her mission to elevate Hispanic products worldwide.Rooted in culture and driven by passion,...
The Leap He Never Planned to Take, That Became a Dream Come True (with Saul Torres)
In this Behind the Bottle episode, Saul Torres shares how a first-generation Mexican-American with no industry experience trusted timing, belief, and purpose to build Satoma Tequila.A story rooted in faith, hard work, and t...
An Unexpected Career Shift That Led Her Into the World of Tequila (with Adriana Arechiga)
In this episode of Behind the Bottle, Adriana Arechiga, Operations Manager at Casa Maestri Tequila, shares how a career shift she didn’t see coming led her into an industry she never imagined herself in. What began as curio...
She Took Brands to Shark Tank Wins — Now She’s Growing Casa Maestri Tequila (with Melinda Finnegan)
On this episode of Behind the Bottle, meet Melinda Finnegan, SVP of Sales at Casa Maestri Tequila. From Shark Tank success stories to scaling multimillion-dollar brands, Melinda shares her journey, key lessons in brand growth, and...
The Snake Bottle That Changed Everything: From Liquor Store Owner to Tequila Founder (with Dave Blagg)
In this episode of Behind the Bottle, we sit down with Dave Blagg to uncover the unexpected journey behind Serpentes Tequila. From owning a liquor store to stepping into the tequila industry, Dave shares how a chance meet...
La Historia del Venezolano Que Lleva la Música Mexicana y el Tequila en el Alma (Con Jay Navarro)
Desde Venezuela hasta los escenarios en Estados Unidos, Jay Navarro "El Chamo Norteño" abre su corazón para contarnos cómo persiguió su sueño musical. Aquí descubrirás qué lo inspira a componer, cómo nació su amor por la música ...
How Casa Maestri’s 90% Women, Family-Run Distillery Is Revolutionizing Tequila (with Mario Villanueva)
In this inspiring Behind the Bottle episode, Celia Maestri sits down with Mario Villanueva, Director of the Casa Maestri Distillery — one of the top tequila distilleries in Mexico, proudly run by 90% women.M...
They Made Their Own Tequila...and Let the People Vote! (with Jorge and Daniel from Tequila de la Gente)
They didn’t like any tequila on the market… so they made their own — and let the people vote! Join us on this episode of Behind the Bottle as Jorge Rodriguez and Daniel Vasquez share the journey behind Tequila de la Gent...
How a Family Dream Became Houston’s Favorite Taco Spot (with Rafael Rodriguez)
In this episode of Behind the Bottle Tequila Tales, discover the story of Rafael Rodriguez, owner of Memorial Tacos — Houston’s favorite taco spot — and how...
From TV Host to Changemaker, Spreading Hope and Smiles Across Latin America (with Demi Cruz)
In this inspiring conversation, Celia Maestri and Demi Cruz — TV host, actress, and founder of Everything for a Smile — talk about purpose, passion, and the power of giving back. Demi shares how her organization is changing...
Shocking Untold Stories from Traveling the World with Tequila (with Leandro Gonzalez)
Join Celia Maestri and special guest Leandro Gonzalez on an unforgettable journey around the world with tequila. Leandro shares shocking, untold stories from his travels, from wild adventures abroad to life-changing lessons that w...
The Unexpected Opportunity That Began Her Tequila Journey (Episode #7 with Samantha Muñoz)
In this emotional episode of Behind the Bottle: Tequila Tales, Samantha Muñoz opens up about the moment that forever changed her path. What began as a chance—when Casa Maestri founder Celia Maestri recognized her potential ...
The Journey of Sharing Tequila’s Magic Around the World (Episode #6 with Evelyn Vela)
From the agave fields of Mexico to celebrations across the globe, Evelyn Vela has seen firsthand how tequila’s magic transcends borders. 🌎 In this episode of Behind the Bottle, Celia Maestri sits down with Evelyn to uncover her inc...
He Tried the Right Tequila—And Everything Changed (Episode #5 with Joel de la Cruz)
In this episode of Behind the Bottle, bartender Joel de la Cruz, with over 15 years of experience, sits down with Celia Maestri to share his stories, insights, and how the Casa Maestri sensory kit tasting experience completely changed his persp...
From a Father’s Dream to a Tequila Legacy — and One Shocking Untold Story with Chris Quintanilla (Episode #4)
In this episode, Celia Maestri sits down with Chris Quintanilla, CEO of Azul Imports and second-generation entrepreneur carrying on a powerful legacy in the tequila industry.Chris opens up about growing up surrounded by tequila culture,...
He Chose Tequila Over Fame — And It Changed His Life Forever with Jose Coira (Episode #3)
In this powerful episode of Behind the Bottle: Tequila Tales, Jose Coira shares the pivotal life decision that led him to embrace the family tequila business. Sitting down with his mother, Celia Maestri — founder of Casa Maestri, one o...
How One Woman Built a Tequila Empire: Celia Maestri’s Story (Episode #2)
In this powerful episode of Behind the Bottle, Eduardo Morales sits down with his mother, Celia Maestri, the visionary founder behind Casa Maestri. From humble beginnings to building one of the world’s most awarded tequila brands, Celia opens u...
The Heart and Hustle of Family Legacy with Eduardo Morales (Episode #1)
In this first episode of Behind the Bottle: Tequila Tales, Celia Maestri and her son Eduardo Morales share their inspiring journey of family, business, and dreams. From arriving to the United States to becoming pioneers and leaders in the tequi...
